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	<title>Sprudge.com &#187; dinosaurs</title>
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		<title>Betting The Irving Farm: Moving To UWS</title>
		<link>http://sprudge.com/betting-the-irving-farm-ny-roaster-bullish-on-the-uws.html</link>
		<comments>http://sprudge.com/betting-the-irving-farm-ny-roaster-bullish-on-the-uws.html#comments</comments>
		<pubDate>Wed, 14 Mar 2012 20:12:15 +0000</pubDate>
		<dc:creator>Llewellyn Sinclair</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA["the uppers"]]></category>
		<category><![CDATA[approbative]]></category>
		<category><![CDATA[dan streetman riding a wooly mammoth]]></category>
		<category><![CDATA[dinosaurs]]></category>
		<category><![CDATA[irving farm]]></category>
		<category><![CDATA[joe nyc]]></category>
		<category><![CDATA[momofuku milk bar]]></category>
		<category><![CDATA[UWS]]></category>

		<guid isPermaLink="false">http://sprudge.com/?p=18341</guid>
		<description><![CDATA[<a title="dan_streetman_rides" href="http://sprudge.com/betting-the-irving-farm-ny-roaster-bullish-on-the-uws.html" ><img src="http://sprudge.com/wp-content/themes/simplereader/functions/timthumb.php?src=wp-content/uploads/2012/03/dan_streetman_rides.jpg&amp;w=175&amp;h=&amp;zc=1&amp;q=90" alt="dan_streetman_rides" class="colabs-image"  /></a><p>Irving Farm sets up shop on W. 79th Street, we nerd out on nearby dinosaurs. </p><p>The post <a href="http://sprudge.com/betting-the-irving-farm-ny-roaster-bullish-on-the-uws.html">Betting The Irving Farm: Moving To UWS</a> appeared first on <a href="http://sprudge.com">Sprudge.com</a>.</p>]]></description>
	<a title="dan_streetman_rides" href="http://sprudge.com/betting-the-irving-farm-ny-roaster-bullish-on-the-uws.html" ><img src="http://sprudge.com/wp-content/themes/simplereader/functions/timthumb.php?src=wp-content/uploads/2012/03/dan_streetman_rides.jpg&amp;w=175&amp;h=&amp;zc=1&amp;q=90" alt="dan_streetman_rides" class="colabs-image"  /></a>			<content:encoded><![CDATA[<p><a href="http://sprudge.com/wp-content/uploads/2012/03/dan_streetman_rides.jpg"><img class="aligncenter size-full wp-image-18536" title="dan_streetman_rides" src="http://sprudge.com/wp-content/uploads/2012/03/dan_streetman_rides.jpg" alt="" width="440" height="320" /></a></p>
<p>Newsflash: There is good coffee in New York City on the Upper West Side! The UWS is a largely untapped resource for specialty coffee, perhaps due to the frankly odd way of life that exists there &#8211; $6500 a month apartments directly next door to $500 rent controls! doormen that make more during Christmas than you do all year! that remarkable park, right there within walking distance, close enough to call your back yard! -<strong> but more likely on account of ludicrously high rents. </strong>Opening a new cafe there is risky, but <a href="http://www.irvingfarm.com/index.cfm">the folks at Irving Farm</a> are betting big by setting up a flagship space at 264 W 79th, between Broadway and Amsterdam, in the heart of the UWS. Here&#8217;s some more from <a href="http://blog.irvingfarm.com/?d38682e0">the Irving Farm blog:</a></p>
<blockquote><p>We’re completely reconstructing a 1500 square-foot space on the ground floor of a historic brownstone on West 79th Street in Manhattan. From the building materials and brewing equipment, to the coffee menu and food offerings, we’re designing a space that will be unlike anything we’ve built before, and a cafe experience we hope will be unlike anything you’ve ever had before!</p>
<p>We’re still several weeks away from opening the doors, but we can’t help our excitement as all the new components begin to fit into place. On the counter, we’ll have a La Marzocco Strada and a beatifully hand-crafted bar for our Kalita pour-over gear—all of this to present our dynamic menu of blended and single-origin coffees that Dan Streetman (<strong><em>Ed. note: that&#8217;s him riding the Wooly Mammoth</em></strong>), our Coffee Director, has been working hard to source. In addition to the coffee, our menu will feature craft beers, a small list of wines and local meats and cheeses. And, to take it all in, we’ll have a back lounge with a skylight and a 10-foot community dining table made of reclaimed wood.</p></blockquote>
<p>Irving Farm&#8217;s new cafe is designed by the architecture firm LEVENBETTS (we understand they prefer the full capitalization), <a href="http://www.levenbetts.com/">whose website is here</a> &#8211; we dare you not to lose an hour there.</p>
<p>Let&#8217;s put this is New York context, shall we? To reach the new Irving Farm cafe, one takes the oft-ignored 1 train, which, if you haven&#8217;t been on it in a while, is actually quite nice &#8211; there&#8217;s usually the full dot-tracking stop service in each car, and the tone of your train will be its own whole thing, a mix of Columbia students, incognito (or accidental) billionaires, and collected sociological samples from that odd para-world that exists along the Northern finger of Manhattan Island serviced by the 1, all the way to that <a href="http://en.wikipedia.org/wiki/The_Cloisters">amazing castle-thing </a> in Fort Tryon Park. Take the 1 and get off on the 79th Street stop &#8211; Irving Farm UWS is a proverbial hop, skip, and jump away.</p>
<p>Irving Farm joins Joe NYC&#8217;s space on W. 84th (Ecco) and the Momofuku Milk Bar space on Columbus and W. 84th (Stumptown) as outposts for high-end non-Starbucks coffee options on that side of Central Park. It is also worth noting that Irving Farm&#8217;s new space will be within mere blocks (and a $19 suggested donation) from the T-Rex fossil on permanent exhibition at the <a href="http://www.amnh.org/">American Natural History Museum</a>. We&#8217;re working on an approbative thesis now: <strong>&#8220;Good Coffee and Dinosaurs: Towards A New Duality&#8221;</strong>.</p>
<p>More, we say! We want more good roasters represented above and around Central Park, and we want it now! Don&#8217;t you realize these neighborhoods are chockablock with curious billionaires, surreal vistas, and all manner of cool / weird stuff to do? Coffee is such a lovely way to enjoy and explore New York, <strong>and we don&#8217;t just mean the New York below 34th Street.</strong> This very promising development from Irving Farm gives us one more excellent excuse to go see the <em>Aptosaurus</em>, the wooly mammoth, and the Hayden Planetarium&#8230;.summer softball in the park, anyone? <em></em></p>
<p>The post <a href="http://sprudge.com/betting-the-irving-farm-ny-roaster-bullish-on-the-uws.html">Betting The Irving Farm: Moving To UWS</a> appeared first on <a href="http://sprudge.com">Sprudge.com</a>.</p>]]></content:encoded>
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