roast-go

You can now roast your way to origin thanks to the Genuine Origin Coffee Project. Called Roast & GO, this new kind of coffee competition will send the winner on an all-expenses-paid origin trip to Honduras. All you have to do is out-roast the competition.

In order to be considered, roasters must order a box of Honduras Guama Danta from the Genuine Origin Project and submit two roasted samples by December 14th. The samples will then be assessed by a panel of trained coffee tasters using the SCAAโ€™s roasted coffee evaluation form in order to determine the eight finalists. The big winner will be decided on December 16th via a live blind cupping held at Rise Coffee in St. Louis.

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Along with the origin trip, the winner will receive โ€œa box of Genuine Origin microlot green coffee, sponsor prizes, glory & bragging rights. Rise Coffee will also purchase and feature the winning roast.โ€ Second and third place finishers will receive an invite to origin, but theyโ€™ll have to go on their own dime.

And if tasting coffee is more your speed, the triangulation cupping will be held at the Roast & GO finals event, and the winner will earn an almost-all-expenses-paid (sans airfare) origin trip to Honduras. The cupping is free to enter, but spots are limited. You can pre-register by emailing Anthony@GenuineOrigin.com.

Thereโ€™s not a lot of time left to enter either competition, so if you want to win your way to origin, you better get (first) crackinโ€™.

For more information on Roast & GO, the roasting competition, and the triangulation cupping, check out the eventโ€™s website here.

Zac Cadwaladerย is the news editor at Sprudge Media Network.

*top image via Roast & GO

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