everyday coffee midtown melbourne victoria australia cafe sprudge
Wander down Little Collins Street in Melbourneโ€™s city center, and youโ€™re struck by an interesting intersection of old and new: there are antiquated opal traders on one block, high-end haute couture clothing stores on the next, and sketchy alleyways everywhere (think graffiti-covered, donโ€™t-walk-down-alone-at-night vibes). Somewhere in the midst of all that, Midtown, the new venture from Mark Free and Aaron Maxwell of Everyday Coffee, has made its home.

Opened mid-September, Midtown is a beautiful spaceโ€”sitting in a neat glass box (i.e. floor to ceiling glass windows), it combines the rawness of concrete with the warmth of light wood and splashes of greenery. Architect Andrej Vodstrcil, a friend of Maxwellโ€™s, designed the space with a little help from fellow architect Naomi Brennan. This minimal aesthetic is reminiscent of their store in Collingwood and ties into the Everyday brand really nicelyโ€”itโ€™s obvious that a lot of consideration has gone into the space without overworking it.

everyday coffee midtown melbourne victoria australia cafe sprudge

everyday coffee midtown melbourne victoria australia cafe sprudge

While you wonโ€™t find any traditional cafe seating, there is a luxuriously wide wooden benchย on which to lounge upon, and a neat little bar to stand and sip a coffee at on the runโ€”with a lot of space largely to accommodate the city crowd. Freeย outlined that theyโ€™d been looking into city venue spaces for โ€œwhat seems like forever,โ€ and were very excited to find that this space had become available for them to bring their easygoing vibe to the hustle and bustle of the city.

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For espresso service at Midtown, theyโ€™ve repurposed the original La Marzocco Linea Classic from their Collingwood flagship and added, as Free puts it, โ€œa fresh paint job and a new lease on lifeโ€โ€”essentially, a lovely new matte grey exterior and a Supreme-esque typeface proclaiming “midtown” for all to see. To the left of this sit two Nuova Simonelli Mythos One Clima-Pro grinders (one for their milk blend, the other for single-origin black coffees), and to the right is a cute one-tap Juggler, an ingenious milk-dispensing unit from Six Simple Machines.

everyday coffee midtown melbourne victoria australia cafe sprudge

everyday coffee midtown melbourne victoria australia cafe sprudge

As one of the trailblazers of batch brew coffee in Melbourne over three years ago, itโ€™s no surprise that the Everyday crew hasย brought the same easygoing, easy-drinking attitude to Midtown. Alongside their batch brew offering from the FETCO, Midtown also offers a couple of coffees brewed through V60โ€”so whether youโ€™re in a rush or lazily loitering, thereโ€™s a filter coffee option to sate any appetite. As the weather warms up in the Southern Hemisphere, Midtownโ€™s selection of iced filter and NOLA-inspired iced milky coffee (with optionalย Billy Van Creamy ice cream!) will also surely be a welcome relief.

Thereโ€™s no kitchen at Midtown, but sweet tooths are definitely catered toย byย viennoiseries from Loafer Bread, a selection of ย vegan, gluten-free cookie sandwiches from ACE Cookies, and Everydayโ€™s own banana bread and salted choc-chip cookies.

everyday coffee midtown melbourne victoria australia cafe sprudge

One of the biggest triumphs for the Everyday teamย over the last year (prior to Midtown opening), has been their gradual and steady progression to roasting all of their own coffee. After starting out roasting on an under-used roaster at Coffee Supreme, theyโ€™ve recently moved their filter production roasting to the shiny Probat at Bureaux Collective. With Midtown, they hope to bring their Everyday coffee to a wider demographic of coffee lovers.

For the Everyday fellows, this city store is a chance to mix things up while also getting back to the roots of both Free and Maxwellโ€™s collective careers, โ€œAaron and I both cut our teeth in high-volume [business district]ย coffee bars, and have always wanted to put that experience to use. Everyday Collingwood is a great relaxed neighborhood coffee shop, but weโ€™re looking forward to a change of pace.โ€

Everyday Coffee Midtown is located atย 213 Little Collins Street, Melbourne. Visit their official website and follow them on Twitter and Instagram.

Eileen P. Kenny is a Sprudge.com staff writer based in Melbourne.ย Read moreย Eileen P. Kenny on Sprudge.

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