Coffee and Baileyโ€™s Irish Cream go together like peas and carrots, no two ways about it. Theyโ€™re like bread and butter, like pb and j, like wine and cheese or chocolate or more wine even. They are two great tastes that taste great together. So when Baileyโ€™s announced earlier this week they would be releasing a canned coffee product, itโ€™s an easy home run, right? Wrong. Like Heddo at the end of Rookie of Year, when the young and normal-armed Henry Rowengartner lobs up one last meatball, Baileyโ€™s completely whiffs. Thereโ€™s no alcohol in this drink.

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Yep, Baileyโ€™s, a company that trades exclusively in flavored liqueur sector, has decided to expand their portfolio and start making ready-to-drink cold brew cans. Non-alcoholic ones. According to a recent article in Yahoo, the 11-ounce 100% Arabica beverage will come in two flavors, salted caramel and Irish cream, and will be available for purchase in-store and on Amazon. And thatโ€™s great, but why though?

I’ve got nothing but love for Baileyโ€™s; a not-insignificant portion of my Freshman 15 is due to a late-night pre-game pick me up of Baileyโ€™s and coffee. But this right here, this is a โ€œstay in your laneโ€ situation. If I wanted a can of cold brewโ€”which frankly is rare but has been known to happenโ€”why would I pick one up made by a non-coffee company? I donโ€™t look to Anne Lunell every time I want a creamy liqueur (though Klaus Thomsen has some coffee liqueur experience that may come in handy).

Now you may be saying, โ€œbut Zac, just pour Baileyโ€™s in it yourself. Problem solved!โ€ Problem NOT solved, theoretical person whoโ€™s only trying to help. If Iโ€™m going to have to do all the heavy lifting and play shitty dorm room mixologist, Iโ€™m not going to use Baileyโ€™s cold brew. What, am I going to mix Baileyโ€™s Irish Cream with Baileyโ€™s Irish Cream cold brew? Sure, let me just put this hat on this other hat real quick. No, Iโ€™m going to grab a regular, unflavored cold brewโ€”maybe a Stumptown stubby, maybe some Verve flash brew, or maybe even that cannabis-infused Ritual cold brew if Iโ€™m feeling like getting wild.

What I wonโ€™t be grabbing, and you can put this on my tombstone, is a non-alcoholic Baileyโ€™s cold brew. Buuuuuuut if you were to throw a little cold brew whiskey in there, maybe Iโ€™d be back in.

Zac Cadwaladerย is the managing editor at Sprudge Media Network and a staff writer based in Dallas.ย Read more Zac Cadwaladerย on Sprudge.

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