Josh Ozersky is everyone’s favorite famous foodie coffee curmudgeon – who could forget his article for TIME online, titled “The Perils of Coffee Snobbery“, in which Mr. Ozersky pooped all over specialty coffee in general, and Blue Bottle founder James Freeman in particular.
His public bluster on the topic seems to have softened since the article was published. Mr. Ozersky is by multiple accounts a really nice guy, and he accepted our ensuing takedown of his TIME feature with aplomb, even complimenting us for the article on Twitter. Has Josh Ozersky seen the light? Was he appropriately chastened when we compared him to a millionaire version of Die Hipster Dot WordPress Dot Com? Signs point to yes.
Case in point, this excellent (if still a tad confrontational) interview with Irving Farm Director of Wholesale Teresa von Fuchs, published by Rachel Ray’s blog, of all places. The article has no shortage of schtick – Mr. Ozersky is doing the Sweet-N-Low thing as a badge of pride now, we think – but he’s got a great comic foil in Ms. von Fuchs, a professionally well-respected New York City barista with competition experience. Here’s an excerpt of their tête-à-tête:
Ozersky: …the good coffee is so expensive now! How the hell am I supposed to pay $16 for a pound of coffee I’ll go through in three days? I mean, really!
TVF: Look dude. Coffee comes from far away and people hand-pick every bean. Those beans have to be cleaned and carried and stored – coffee is very volatile – and then shipped halfway across the world to be carefully roasted – every one has to be cooked the right way, just like any other kind of food – and then brought to you at the store before it gets stale. None of the top coffee roasters are getting rich at this. This is a labor of love. It costs what it costs.
Ozersky: Well. OK.