Have we mentioned that it’s positively cromulent to have Hoffmann back on the blogs? His latest post is caps lock FASCINATING.
Speciality  likes to use nouns. Solid, statement-of-fact nouns: This coffee tastes like blackberry.
Starbucks surprised me, not only by their consistent use of acidity which confuses me on a couple of different accounts, because they don’t use as many nouns. Lots more descriptive words, more adjectives and adverbs. Are they harder to argue or disagree with? Perhaps a more accessible way to describe coffee to their customers?
PS – Why is it “speciality” over there and “specialty” in North America?
PPS – I love that James uses the term “embiggens”. “A noble spirit embiggens the smallest man.”
- how uncomfortable I am with this term [↩]