Now Wearing: Hat’s Off To Intelligentsia
Did you know that Intelligentsia sponsors an internationally famous, big-deal professional BMX rider? Neither did we – but it turns out that Intelli have been working with BMX star Kevin Porter for the last couple of years. Check out this interview with Mr. Porter in an older issue of Ride BMX Magazine, wherein he explains the origins of his association with Intelli, and gives props to Doug Zell’s pre-history as a member of the US Junior National Cycling Team. Better yet, watch Mr. Porter ride the crap out of one of those little bikes in this video here.
Today marks the launch an exclusive denim hat from Intelli, created in collaboration with the Mr. Porter and the folks at Quintin Co., a Los Angeles based designer of dope caps and cool threads. This video from Quintin explains the collaboration in wordless detail, and is set to a delightful jazzy tune:
If the intersection of coffee and biking is of interest to you, the aforementioned denim cap is available here via the Intelligentsia web store. We kind of want one, but sadly, we are not BMX tricksters, and Jordan in particular is still scarred from being called a “poseur” for rocking Airwalks in 8th grade.