Comments on: Common Knowledge: “Bad” Coffee?

By: Woody DeCasere

Woody DeCasere — Tue, 24 Jan 2012 17:08:00 +0000

interesting, yet at the same shops we are pushing milky lattes on people…my point is we as a coffee community need to roast the best coffee we can to achieve the greatest desired result (amazing coffee which stands up on it’s own) but in the end the customer must decide for themselves what they like and we don’t need to get offended by how they prefer their coffee.

By: Anonymous

Anonymous — Sat, 21 Jan 2012 22:12:00 +0000

And even if a coffee doesn’t benefit from the addition of cream and/or sugar it’s not necessarily delicious…to your customers.

By: Jack

Jack — Sat, 21 Jan 2012 16:41:00 +0000

To deny cream and sugar misses the whole point. It’s about happy people, not happy coffee. No wonder those shops go out of business.

By: Willbur

Willbur — Sat, 21 Jan 2012 02:18:00 +0000

I think this is taken completely out of context. It’s not Coffee Common making statements. Their setting up a place for people to actually taste these results and experience it for themselves. Maybe some of the folks experiencing this won’t agree. But at least they will actually think about it…

By: barkingburro

barkingburro — Fri, 20 Jan 2012 23:29:00 +0000

If you’ve tried the better made coffees black and still prefer your cream and sugar, then who are these cultists to declare that all people will prefer their coffee black? Not only do some of us have an incurable sweet tooth, we can still taste the difference between different SO coffees and we still prefer the better coffees over lesser ones, fresher roasted over stale, fresher ground over stale, etc. Even my own local roaster doesn’t get me, but that doesn’t mean he denies the proof that I can taste the difference.

By: Jack

Jack — Fri, 20 Jan 2012 15:22:00 +0000

We’re not about to attempt to define the customers’ taste for them. We can persuade people to taste the coffee black beforehand as many will be surprised at the inherent sweetness of good coffee. After that, they’ll take their sugar ‘n cream. The final concern for us: Did they leave happy?

By: Dakotabound

Dakotabound — Fri, 20 Jan 2012 07:16:00 +0000

I dunno. You haven’t had the free vending machine “coffee” at my work.

Even cream and sugar can’t help it. *shudders*

By: Lalo

Lalo — Fri, 20 Jan 2012 01:02:00 +0000

I agree with the final statement. I more and more think that instead of resisting it we should embrace milk and sugar in coffee. If most places are offering it anyway then why not find a proportion of these ingredients that work well with the coffee that is being served? By not doing so we are offering a product only partially crafted by us. The rest, and final result, is left for the customer to decide. If a roaster really doesn’t think that their coffee benefits from milk or sugar they shouldnt be offered at all.