32oz To Freedom: The Super-Sized Starbucks Trenta Hits Test Markets

 
By 4 March 2010
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Big Gulp enthusiasts everywhere rejoiced on Thursday morning when Starbucks officially announced the introduction of the 31oz “Trenta” size in test markets in Arizona and Florida. Reps insist the size will only be used for low-calorie iced coffee and iced tea – but when I order my Trenta Breve Raspberry White Chocolate Mocha (no whip unless it’s Friday) they better Just Say Yes.

The Seattle Times – Iced Trenta coffee? Starbucks tries bigger drinks

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  • http://Enteryourwebsite... Kevin Knox

    And yet I remember like it was yesterday reassuring the appalled creator of the La Marzocco espresso machine. Sr. Pierro Bambi, that yes we at Starbucks would put at least two shots of espresso in the gigantic double-sized (12 fl. oz!) take-out cups we were offering (this back in 1998 when the default size was the (now no longer even offered!) regular 8 oz. drink.

    From “poco ma buono” to “supersize me” in a mere decade. What a scourge.

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  • http://twitter.com/smoovebcoffee smoovebcoffee

    The righteous indignation on this topic (not just here) is rich. Can we be honest with ourselves and admit that 0.0001% of the shops in this country brew iced tea and iced coffee freshly on-demand? If we admit that, then suddenly we realize the functional difference on the 30oz issue between every coffee operation and starbucks (other than WHAT you pour) is how many seconds your barista is pouring into a 24oz cup vs. how many seconds a sbux partner is pouring into a 30oz cup.

    AND it’s just a test. Customers will vote with their wallets. The system is not set up to register high-brow-eye-rolls.

    I’m sad to see parts of the coffee community take the bait on this one. I’m heartened there’s no thread on coffeed about it.

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  • carl mundy

    listen up, buddy balls. i’ve had enough of you cuntin’ and bitchin’ on this here website about every which wang of a topic and tweet you set your muttonchops to. take it from me, meatloaf: go out and get yourself a wife or two, then you’ll have somethin’ to bitch about. or try switchin’ from ben gay to gold bond, if you know what i’m sayin’.

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  • R.Bly

    Like fatties really need more frappachino to suck down their gigantic throats?

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  • tim

    ITs a shame that people seem to actually WANT this big of a drink. Seriously, they invented a ventie because fat assed north americans wanted more fat assedness. It makes me happy to see people with the short or tall cups because you really dont need that many calories!

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  • Melody

    If it were just straight coffee then I’d probably enjoy it, but all the sugar and other crap in it would be kind of ridiculous. I kinda hope this test bombs.

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  • Katie Sanders

    ugh…can american’s get any fatter? If this test goes through, the answer to that question will be a yes. On a good note, dentists will notice a sudden increase in income ;)

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