In the third season of his โMost Expensive Shitโ webseries for GQ, rapper 2 Chainz decides to go perhaps too literal with the showโs title by taste testing the highly controversialย and culinarily indefensible Kopi Luwak coffee. And because the show is about making things as expensive as possible, Monsieur Chainzโas I assume he likes to be called when going hard with his pinky-out drinking styleโenlists the help of Blossom Coffee founder Jeremy Kuempel to help bring the price tag just shy of the 10K mark.
To make the โ$600 a poundโ civet poop coffee (which is stupid and gross and had been kind of dying down, trend-wise, not unlike 2 Chainz himself), Kuempel of course brings his own creation, the $6,000 Blossom coffee brewer, as well as a $3,000 Mahlkonig EK-43ย grinder. And while 2 Chainz has a few suggestions for how to make the Blossom worth the sticker price, like โ[having] XM radio on it,โ the rapperโwho is smoking a blunt throughout the entire six-minute videoโis more interested in the EK-43, because โyou can grind anything you want in it,โ as Kuempel notes.
The clip has all the tropes of the modern music video: weirdly high production value replete with lens flares, stacks of cash, and guest appearances, this time coming from professional skateboarder Nyjah Huston. And they also drink the kopi luwak coffee, out of pricier-than-average NotNeutral Lino cappuccino cups.
Don’t drink kopi luwak, but go ahead and click the clip. That way we can enjoy this video in the best way possibleโtogether, incredulously, and not unlike 2 Chainz, who appears dubious throughout.
Zac Cadwaladerย is the news editor at Sprudge Media Network.
*top image and video via GQ